SSL (Secure Socket Layer) is a must in these modern days where online users are going crazy over the web. SSL certificate establishes a secure connection between a server and web browser. Transferring your site from HTTP to HTTPS shows search engine bots that your site is a trustworthy destination. It gives a great impact on every website wherein users can easily trust your webpage to be secured and safe against hackers or suspecting programs you don’t even know about that cause your data to get curtailed or published online.

Nowadays, many major SEO companies in India consider a website insecure if it lacks an SSL certificate. In this article, we are giving the 5 reasons why HTTPS or SSL certificate is a must for your website.

1. SSL Protects Your Data

An SSL certificate protects the identity of a server by encrypting information submitted to it. Every bit of communication from client devices such as browsers or phones to the server is encrypted, providing hackers trying to intercept data an unintelligible mess that looks like gibberish.

Whenever you enter a credit card or other sensitive information, the data sent between your server and client (browser) is encrypted. This means that no one besides yourself can access it.

For example, when one visits “https://www.example.com/”, browsing to the rest of that website is secure because all data being sent back and forth between the user and the server is encrypted. SSL ensures that only secure data can be shared publicly in a digital space.

2. SSL Verifies Your Identity

Another important task that an SSL certificate is used for is to verify your website’s identity. Identity verification is one of the most critical aspects of web security. And you can trust our knowledge when it comes to verifying a website’s identity. Think of this as our verified account on Twitter; the only difference here is that in order to protect your website from getting impersonated by anyone pretending to be you, we require you to verify your identity for us first!

As a consequence, SSL guides users to your trustworthy website, protects them from fraud, and enhances your reputation.

3. SSL Improves Search Engine Rankings

In 2014, Google made improvements to its algorithm to give secure HTTPS-enabled websites the upper hand. A study by BrianDean, founder of Backlinko.com shows that there is a positive bond between SSL and search engine (SERP) rankings. Other studies conducted by best SEO experts in India revealed that almost all sites ranking at the top of search results have SSL certificates, which means Google has begun adjusting its algorithm to favor secure web pages.

4. PCI/DSS Requirements are Aided by SSL

If your site accepts online payments, you need to be aware of PCI/DSS requirements. As a high-ranking SEO company would tell you, it is vital that your website is PCI compliant in order to receive online payments. As a result, having an SSL certificate on your site is one of the Payment Card Industry’s industry standards. Online advertising firms in India regard compliance as mandatory for any website. It impacts especially an e-commerce site that accepts online payments.

5. SSL Makes Customer Trust

Apart from security and encryption, SSL certificates also help create a trust for your brand. When you obtain an SSL certificate for your website, customers are inclined to view it as an authentic business because green info bars will show up by the URL of every site you set up. As a result, visitors will feel more comfortable entrusting their personal details like credit or debit card numbers and even PINs when completing transactions on sites secured with certified SSL encryption software.

This increases your chances of increasing the number of visitors turning into customers by safeguarding their confidential information. This way, you see a rise in conversions.

Winding Up

Google has been flagging all HTTPS pages as secure since 2018. It means the site visitor will see it as “Not Secure” if the page is not secured with an SSL Certificate. Thus, it’s crucial that you take full advantage of the most relevant SSL security for your website so that no one questions the reliability of your page traffic.

If you are confused about where to install an SSL certificate best suited for your site? contact SBM Progressive, the top Digital Marketing Company in India. They have excellent skills in providing you with the right suggestion for making adjustments to boost your sales and revenue.

Go digital & safe digital with us!