A great spot to start is by reading this post and taking the advice it contains to have your URLs indexed and therefore, ranked by Google. ultimately resulting in an increase in organic traffic to your website.Instead, you may be seeing the ‘Crawled – right now not indexed’ error code; the causes of this code and their solutions are a little different, so you should read our page on the subject.

Where do you receive an error saying “Discovered – currently not indexed”?

You can view the issue code with status “Discovered – currently not indexed” in the service analysis of Google Search Console. When it does, you may look for the following code here:

This is really one of the most often occurring error codes in Google Search Console that marketers and developers find. When Google receives notice that a page exists but is still not indexed or examined, it uses that status.

Through XML sitemaps, internal linkages, and external links from additional websites, Google is able to find pages.

What importance the website has been determined by Google

There’s an opportunity to risk Google won’t index and rank your content if you don’t write anything related to your website and business. The ‘Discovered – presently not indexed’ error code may therefore display.If you work for an SEO agency and you start writing about investment opportunities and company investments, for example, Google may choose not to index this content even though it has found your website’s URLs through internal links or your sitemap unless you do this as a business activity. Make sure that every bit of information you provide reflects the search purpose of the queries you are looking for.

How frequently new information is posted on the website

It’s no secret that Google prefers websites with regularly published updates and new content. It’s possible that the material you provide takes longer to index than that of other websites if you are a website that doesn’t regularly publish content. While you wait for your material to be indexed, this error can show up. Google knows that you have content on your website, but it is taking longer for it to crawl and/or index because it doesn’t change regularly.

Although you don’t have to publish on a weekly or monthly schedule, you should make sure you keep adding new content and updating pages that have been active for some time. This is something you can put on your SEO checklist and top SEO trends as a reminder to yourself. To help with such, we also offer a standard operating procedure for content refresh that is available for your company to utilize! To help you increase the amount of times at which you post and/or update material on your website, you might even think about utilizing AI solutions.

How quickly the servers and web page load

Google has given more weight to a website’s ability to provide consumers with requested content rapidly, even when CWV (Core Web Vitals) became a ranking criteria. As a result, you’ll discover that websites index their material more quickly. Websites with slower loading times could have more of a delay in content indexation and ranking. You’ll probably notice a delay between Google finding your material and crawling and/or indexing it if your website loads slower than usual.

Having a website with too many URLs for crawling

Only large websites with thousands, hundreds of thousands, or even millions of URLs will be affected by this possible reason. The ‘crawl budget’ is how Google crawlers work. This suggests that the number of times a website’s pages may be crawled within a given period of time is limited for each website.

In case you have a very big website and are facing difficulties in controlling your crawl budget, Google could delay the crawling and indexing of specific pages until you have enough crawl budget.When hundreds or even thousands of new pages are uploaded to news websites every day, this is a regular issue.

There are some Reasons to Resolve the “Discovered – Currently Not Indexed”Issue?

There are Five reasons why Google might not be crawling pages on your website, as mentioned before. It is now necessary to focus on resolving the common ‘Discovered – currently not indexed’ status.

1.Poor Content

Limited information :Pages considered suitable for indexing can have very little information or content that isn’t helpful to users.

Similar Content: Google may decide not to index a page if its content is copied from other pages on your website or from other web pages.

Weak user experience : Google gives importance to user satisfaction, therefore pages with high bounce costs, little dedication, or difficulty browsing may not be indexed.

2.Technical Concerns with SEO

Crawl Problems : Pages that the Googlebot is unable to index because of client problems (4xx) or server errors (5xx) will not be indexed.

Blocked: Robots.txt :If your robots.txt file limits certain URLs, Google might not crawl or index those pages.
Tags no index: A page that has a noindex meta tag on it directly requests Google not to index it.

Tags that belong to Canonical: Google may decide that another page should be indexed in place of it if canonical tags are not used correctly.

3. Crawl Budget Constraints

Large Websites: On sites with many pages, Google might not crawl and index every page due to crawl budget limits, which prioritize more important pages.
Low-Value Pages: Pages that are considered less important or less valuable may be deprioritized for crawling and indexing.

4. Lack of Backlinks

Insufficient Authority: Pages without enough inbound links from reputable sites may lack the authority needed to be considered for indexing.

Poor Internal Linking: A lack of internal links pointing to a page can make it harder for Googlebot to discover and prioritize the page.

5. Duplicate Content Issues

URL Parameters: Pages that appear as duplicates due to different URL parameters may be ignored.

Session IDs and Tracking Parameters: These can create multiple URLs with the same content, confusing Googlebot.

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Key Performance Indicators, or KPIs, are a term used to describe campaign indicators used in marketing that are essential for planning, tracking, and determining how best to maximize marketing efforts. Through them, B2B business owners and marketers can create a solid foundation of knowledge upon which to build and execute all business decisions.

Automation of several of these marketing functions is achievable thanks to current technology. However, as we’ll be discussing in this post, it will be beneficial to comprehend the many kinds of digital marketing metrics and how they might apply to your company.

1.Return on Marketing Investment (ROI)

The measurement of the value that your marketing efforts provide is one of the most significant marketing metrics available today. By deducting your marketing expenditure (social media, email, digital, print, etc.) from your higher sales or profit growth, you may calculate your return on investment. Determining this statistic is crucial since it will assist executives in deciding how much to spend on current and prospective marketing efforts.

Positive return on investment initiatives ought to be continued or even increased, whilst negative return on investment campaigns ought to be revised or discontinued entirely.

For most industries, a campaign that has a ROI of at least 5:1 is regarded as especially strong. This will be an invaluable tool for marketing departments to compare their efforts with those of rival companies or brands and justify their spending.

2.Customer Lifetime Value (CLV)

In these extremely competitive times, the margins for profit in the digital marketing and e-commerce space are narrow, so businesses must figure out how to optimize their market share and income sources.

Customer Lifecycle Value (CLV) is a crucial indicator for measuring marketing effectiveness. By doing this, the corporation hopes to determine the value that each client represents to it throughout the course of their whole customer lifetime in terms of sales.

The client’s CLV will be equal to $4,000 if, for instance, they make purchases totaling $5,000 during the duration of their association with you and you have incurred advertising and service charges of about $1,000.

The purpose of this marketing measurement is to help you choose which customers to concentrate on in order to optimize value, promote expansion, and optimize earnings. It makes more sense to grow your current clientele rather than looking for new business in industries that are difficult to enter.

3.Customer Acquisition Cost (CAC)

Here, a business attempts to calculate the cost of acquiring a new client or customer for its products or services. The overall cost of your department’s advertising, sales, and marketing charges as well as any associated costs are divided by the number of new clients you bring on board to arrive at this KPI marketing statistic.

It is an important metric to ascertain for a firm because a low cost of lead and subscriber generation implies that acquiring new customers will come at a lower cost, leading to more revenue and profits.

Since the internet has made it easier to follow customer behavior, businesses have been able to use this indicator to help them make investment decisions.

4.Click-Through Rate (CTR)

In the world of digital advertising, this is one of the most important measures for assessing the success of a campaign. The number of recipients who clicked on a link in your email or on your website after viewing it on their screen will be used to calculate the click-through rate. Your click-through rate is 10% (Ad Clicks/Ad Impressions * 100) if, for instance, 100 people view your advertisement but only 10 click on it.

When your advertisement or marketing approach has a high click-through rate, you can consider it successful because a sizable portion of the people who see it are engaged enough to click on it and possibly convert to consumers.

You can identify which advertisements should be modified and which are attracting leads and potential customers by examining this metric. This is a broad rate, but it nevertheless provides a useful overview of the behavior of your target market and is considered a high-quality example of a marketing metric.

5.Funnel Conversion Rate

Funnel Conversion Rate is one of the most important marketing KPIs to have. A prospective lead will go through a few stages before becoming a client. Due to the fact that each state’s initial enrollment will be significantly higher than it would be when participants ultimately become your clients, these phases can be conceptualized as a funnel.

By multiplying the total sales numbers by the number of leads * 100, you may find your conversion rate. In the event that you had 100 hits, queries, or leads but only 30 of those users converted, your conversion rate would have been 30%. With most businesses reporting conversion rates between two and three percent, this is a pretty healthy conversion rate in the realm of e-commerce.

While this may seem like a huge waste, the world of digital marketing adapts to this fact by spreading their advertising reach as much as they can at the lowest cost, so that even low conversion rates result in sizable numbers of customers. A business with 10 million leads in a month will have 200,000 clients even at a 2% conversion rate, which may be more than enough for them to turn a good profit.

6.Cost per Action (CPA)

This is an affiliate marketing approach wherein a targeted user performs a specific action and payment is triggered each time. These activities can take many different forms and include buying something, clicking on something, subscribing, joining a trial, completing a survey, downloading something, and more.

Since an advertiser will only be required to pay once the desired action is fulfilled, this strategy is frequently referred to as performance-based advertising or pay-per-action (PPA). For these models to be financially viable, they typically require high conversion rates.

The majority of small and medium-sized enterprises will therefore employ cost-per-click (CPC) or cost-per-impression (CPM) models, since poor conversion rates won’t significantly impair profitability in these scenarios. This indicator tracks the amount of money a business spends to encourage a specific behavior. Reports are typically sent out once a month.

7. Bounce Rate

Website bounce rate, as defined by Google, is the proportion of single-page or single-interaction sessions that visitors to your website complete. Here, a page will load, but users will exit without clicking on anything or engaging with it in any manner.

One of the key performance indicators for email marketing is bounce rate, which is the proportion of emails in a campaign list that are not seen by the intended receiver because their server rejected them.

High bounce rates might make email campaigns utterly useless, even though they might be seen as high ROI advertising tactics due to their low expenses. One useful way to gauge how engaging your website or email landing pages are and identify areas for improvement is to analyze the bounce rates that these pages suffer.

It needs careful consideration and study to identify the factors that are turning visitors away from websites with high bounce rates in order to attain maximum marketing effectiveness. During the troubleshooting process, you will need to take into account many factors such as your website design, email copy quality, prices, site structure, and presentation.

8. Net Promoter Score

This is a popular marketing metric that asks customers about your product or service and focuses on whether or not they would suggest it to friends, family, and coworkers. Usually, a one-question survey that is provided to clients will be used in the search for this data.

Customers taking part in the survey will be asked to select a number between -100 and 100; lower numbers will reflect a negative attitude toward the company, while higher numbers would reflect a positive impression.

In other words, a consumer with a score of 100 will have the best possible impression of the business, and vice versa. To obtain a dependable image of how customers see the business overall and their inclination to suggest its services and goods to others, an average of these individual survey responses is currently used to calculate the Net Promoter Score. The NPS survey creator on Altcraft Platform uses Forms, a built-in tool.

This marketing metric is useful because it allows businesses to take action before they lose all of their consumers by alerting them when their customers are starting to get dissatisfied.

Lastly, some thoughts

Analysis and monitoring of company initiatives and marketing performance can be done with a variety of important marketing measures. They keep multiplying due to advancements in statistical techniques and data collection technologies.

Understanding marketing analytics in-depth and keeping up with industry advancements are essential if you want to stay ahead of the competition. This is particularly valid if your job involves internet marketing in any way.

Your organization’s health may be continuously monitored by monitoring your lead generation, sales, consumption, and social media marketing KPIs. To do this simply, effectively, and efficiently, you can leverage our robust marketing automation platform. Attempt it right now.

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The app development industry is still changing as we enter the fast-paced year 2024, giving developers a wide range of options to create reliable and creative apps. Selecting an appropriate programming language is essential for developing applications that are future-proof, scalable, and high-performing. We’ll look at the top languages that are anticipated to rule the app development landscape in 2024 in this blog.

1.Swift for iOS Development:

The development of Swift, Apple’s programming language for iOS development, has been ongoing, and it has become a preferred language for creating robust and effective iOS applications. Swift adds new features and enhancements that boost developer productivity and readability of code with each new version.

2.Kotlin for Android Development:

The rise of Kotlin: In recent years, Kotlin, an officially recognised language for Android development, has gained a lot of popularity. Kotlin makes Android development more fun and productive with its short syntax, null safety features, and smooth Java integration. In 2024, it’s expected to grow in popularity even further.

3.JavaScript/Type Script for Cross-Platform Development:

React Native and Flutter Dominance: JavaScript is still a major force in cross-platform app development, as is its statically-typed super set Type Script. Leading frameworks React Native (JavaScript) and Flutter (Dart) enable developers to create applications that function flawlessly on both the iOS and Android operating systems. These frameworks have strong community support, which guarantees their ongoing development and enhancement.

4.Python for Machine Learning and AI Integration:

Python is a very versatile language that can be used for a wide range of applications due to its simplicity, readability, and versatility. With the incorporation of machine learning and artificial intelligence functions, Python is predicted to play a bigger position in app development by 2024. To give their apps cutting-edge features, developers can use frameworks like PyTorch and TensorFlow.

5.Rust for System-level Development:

Efficiency and Safety: Rust has drawn notice for its emphasis on memory safety, efficiency, and zero-cost abstractions. As more people use Rust for system-level development in 2024, notably in the embedded systems and gaming industries, developers will be able to create effective and safe apps.

6.GraphQL for Efficient Data Querying:

Data Communication Optimisation: The query language for APIs, GraphQL, is gaining popularity as a means of streamlining data transfer between clients and servers. It is the go-to option for effective data querying in app development because of its flexibility in only obtaining the data that is necessary, which minimises over- and under-fetching problems.

In summary:

In 2024, there will be a wide range of dynamic options available to developers as we set off on the road of app creation. The project’s unique needs, the platform it will run on, and the features that are wanted will all influence which programming language is best. Every language has its own specialities, whether it’s Rust for system-level programming, Python for AI integration, JavaScript/Type Script for cross-platform projects, GraphQL for effective data querying, or Swift and Kotlin for native mobile development. Developers may make wise judgements to create apps that stand out in a constantly changing digital market by keeping up with the newest trends and technology.

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